No, this is not the name of some lame youth ministry (though I’ve actually seen that used one place … not very successfully). It is my admonishiment to you to “break a vase” … “drop a dime” … “INVEST SOME TALENTS” on your web presence.
I know, I know, you don’t have much of a budget, but there is a big difference between being cheap and being thrifty. Some of you have suffered the false economy of the former … or as the addage goes … have reaped the bitter fruit of being “penny-wise and pound foolish“.
But what good is it to do everything I say here to your HTML, your CSS, your CGI. What good is it to craft a page and/or site that looks great if it’s hidden under a jar ? If you want to attract new visitors, not only does your content have to have somewhat of a professional look’n’feel, but so does your domain name. No lie, I have actually driven by some churches and seen them post on their marquee outside “we’re on the web at http://members.aol.c0m/~nonsuch1234/church/index.htm“.
Well you may be on the web, but either I’ve ignored your sign, or I’m in a ditch because it took more than 2 seconds to read … and even then, I couldn’t remember it. And how many of you pastors are tired of getting spammed to your personal e-mail account because some ner-do-well spambot’d your church page?
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